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GIA Basics

Your style with GIA

A basic wardrobe and looks from it

A section about clothes: your style profile, the “Your colours” quiz and “GIA Basics” — the things you wear every day and how to put outfits together from them. Open it: Home → “For you in GIA” → “Your style”.

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GIA app screen

GIA Basics

The pieces you wear every day — and how to put looks together

Trench coat — Trench coatClassic · 6 looksButtoned up and knotted at the waist — this year the trench is worn like a dress, not a raincoat.

A 15-piece base — A 15-piece base15 pieces · 6 looksTrench, tee, jeans — a trio that has outlived every trend and has no plans to retire.

Milk + camel — Milk + camelMilk · Camel · DenimLoafers and bag in the same camel — and a simple jumper with jeans suddenly looks put together.

Straight jeans — Straight jeansCasual · 6 looksAdd a collared polo, and the jeans suddenly act like they have a plan for the day.

Chocolate leather — Chocolate leatherCasual · 6 looksWhite tee, jeans, chocolate leather — a formula that has never let anyone down, it just got warmer.

Burgundy + basics — Burgundy + basicsBurgundy · Chocolate · MilkChocolate and burgundy are two deep notes, and a milky jumper keeps them from turning into dusk.

White shirt — White shirtClassic + Casual · 6 looksA white shirt and black trousers — two pieces that together sound like a confident “yes”.

One-suitcase capsule — One-suitcase capsule9 pieces · 6 looksWide trousers and a jumper: comfy on the plane, and at arrivals you look like a person, not luggage.

Butter + basics — Butter + basicsButter · Denim · WhiteA butter-yellow jumper and jeans — like a sunny weekday morning: nothing special, yet the mood is different.

Knit dress — Knit dressFeminine · 6 looksA thin belt over the knit — and the dress gets the line you chose yourself.

Camel coat — Camel coatClassic · 6 looksA coat over a blazer — two layers of classic, and neither argues with the other.

Navy + beige — Navy + beigeNavy · Beige · WhiteWhite peeks out from under the navy, and the trainers echo it below — nautical classic without the stripes.

Autumn capsule — Autumn capsule12 pieces · 6 looksLeather, a soft jumper, jeans — an autumn that smells of coffee to go, not wet leaves.

One accent — One accentbasics + one colour · 6 looksBurgundy loafers under a grey jumper — the colour is at your feet, but the mood goes right to the top.

Total beige — Total beigeMilk · Mocha · CognacMocha near the face and cognac below — warm shades that sound richer together than each one alone.

Suede bomber — Suede bomberAthleisure + Casual · 6 looksA bomber over a hoodie — layers that warm both you and your mood.

A 3-colour capsule — A 3-colour capsulenavy · white · camelA navy jumper and jeans — blue on blue, and a camel bag adds a warm full stop.

Grey + black — Grey + blackGrey · Black · WhiteA strip of white under the jumper and white trainers — two dots of light, and a black-and-grey day is no longer gloomy.

7 questions · about a minute

Your colours

Seven questions, no photo, no camera — just you, a window and your wardrobe. Colour typing is a hint system stylists have used for decades: it doesn't ban any colour, it simply suggests which basics to keep close to your face.

Figure, height and your style — and «GIA Basics» shows first what suits you. Everything stays on this phone.

No, “Your style” isn't locked behind the subscription.

GIA app screen

GIA app screen